1. Introduction

This Privacy Policy explains how we collect, use, and protect your personal information when you use our website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Polar Sentinels - We are the data controller for the personal information collected through this website.

3. Information We Collect

We may collect and process the following information:

• Contact form submissions – your name, email address, and any message you send us.
• Analytics data – anonymous information about how visitors use our site (e.g. pages viewed, time spent), collected through Google Analytics if you consent to cookies.

4. How We Use Your Information

We use your information to:

• Respond to your enquiries.
• Improve our website’s content and performance.
• Maintain website security and functionality.

We do not sell or share your personal information with third parties for marketing purposes.

5. Legal Bases for Processing

• Contact form data: processed on the basis of legitimate interest (to respond to your enquiry).
• Analytics data: processed on the basis of consent.

6. Data Storage and Retention

We store personal data securely and retain it only for as long as necessary to fulfil the purpose it was collected for. Analytics data is retained in Google Analytics for a limited period as set by Google’s policies.

7. Your Rights

You have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for analytics cookies at any time.
• Complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

8. Data Sharing

We use trusted third-party services such as Google Analytics. Data may be transferred outside the UK under appropriate safeguards such as the EU-US Data Privacy Framework.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us using the contact form.

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